WTF IS PECR?

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An acronym that has resurfaced lately, typically when a data protection regulator mentions the General Data Protection Regulation, is PECR.

For media and marketing businesses that have had their heads buried in GDPR compliance (or the sand depending on their strategy) over the last year or so, the sudden re-emergence of references to PECR within GDPR compliance documents, is causing confusion.

Today — Jul. 3 — the U.K. data protection authority the ICO has released further guidance on the restrictions around cookie use under PECR. For any business that does email marketing, understanding PECR is a must, and given the regulators have begun to step up their policing of GDPR within the media and advertising markets, it’s worth being able to distinguish the two laws.

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